Showing posts with label google. Show all posts
Showing posts with label google. Show all posts

Wednesday, June 7, 2017

Updated Google Image Search Options

During a normal google search about ICC cricket results,   I was surprised to see the new image search filter results appearing on the google




Here is how you can see the fun
- go to google.com
- click on word you wish to search
- once the results appear, click on images option that appears below the search bar (by default you are in 'all options)
  
- Once in images tab, you can see the colourful tags against which you can filter your results
- I guess each color represent categories. You can scroll down upto two levels
- For cricket I got this different colors

level 1 : {insect, grasshopper, spider , giant weta}, {sport, tennis, baseball, football}, {English, hindi, bangla} etc..



I clicked on English which is third group. below results appears

level 2 :{ancient}, {playing},{village,county,Glamorgan,village green,england},{sarah taylor, Danielle},


Only when you select an item from group 3 such as village/county, you search limit will be exhausted

However if you select a search term from other groups, you still have an option to dig further


Enjoy this colourful searching and filtering.

Note : this colourful tab is not appearing in IE browser. I saw it only in chrome browser.
 

Wednesday, March 29, 2017

Ensure that google can crawl your blog - submit sitemap

  • For any website there is no doubt about the fact that “content is least important”. But the best content will not get the blog/site necessary visibility, if your site/blog isn’t optimize and and basics are not followed before diving into complex challenges/elements of search.  

  • Making sure that popular search engines like Google can crawl your site/blog is essential to getting indexed. Without having your blog/site indexed, the site/blog will not rank, no matter what you do. here are the steps do create a site map and ensure that google can crawl your blog/site

  • Below steps need to be followed to submit your sitemap:


  • 1.Go to 'Google Search Console home page'

  • 2.Enter website name and click on add property



    1. 3.Now complete the verification by adding HTML tag

    1.     BLOGGER

    1.             Add the tag below <head> tag

    1.     WORDPRESS.ORG

    1.        go to ADMIN PANEL -> SEO -> Dashboard  -> Webmaster tools
    2.             and add the code
    3.  Come back to the console website and click on Verify. Next steps should be followed after successful verification

    1. 4.Now you navigate on the website. Click Crawl-Click Sitemaps.


    1. 5.Now Click on ADD/TEST SITEMAP.


    1. 6.Now Type sitemap.xml and Click Submit Sitemap.


    1. 7.Drop by the google webmaster tool after 24 hours. You will be able to see the sitemaps content

Was this helpful? If you have any interesting learning , do share with other readers



Wednesday, December 21, 2016

Why Online advertising is beating the shit out of offline advertising?

Have you ever tried to market your product or see an advertisement of product marketing?

If yes, then have you wondered if in future you will still get advertisements in your paper. Well given where the advancements in digitization it is definitely a no. Also traditional advertising (offline channels) are loosing the battle to online advertising.

Image Credit : http://www.vidascomedia.com/

While the winners in advertising has been decided, have you ever wondered why the number of advertisements in traditional form is going down? Well the reasons are plenty. Here are some of the main reasons why online advertising is winning the battle

  • Return on investment is much  better : Low cost and higher returns
  • Easy to measure the results and consumption : Measuring the effectiveness of advertisements and improvisation of the advertisements rapidly is possible
  • Wide variety of options for displaying the advertisements either through images,  video, audio, links  and many more
  • Easy to choose the right audience through use of different targeting  methods such as geography, demographic, gender etc.
  • It is easy to deploy Online advertisements after they are designed whenever/wherever

Have you ever user any form of advertising? What is your experience?

Sunday, September 29, 2013

Googlee Dominance After 15 years is growing

Started in a Garage, Google today is celebrating its 15 years. The company was founded by Larry Page and Sergey Brin while they were Ph.D. students at Stanford University. Google has developed to turn into the leading strength in the online world. It is remarkable, if not a little frightening, to see how many parts of our online understanding Google pedals.

15-years-of-google
You will find more statistics at Statista

Saturday, September 21, 2013

Migrate WordPress Blog to Blogger


It is an easy process to migrate blog from WordPress to blogger in 4 steps documented here. Check out the steps and let us know your experiences.
  • In WordPress go to Tools Export and click on the Export button
 
  • Choose All Content and click on Download Export file. This will give you an XML file to save to your computer in the native format (WordPress eXtended RSS or WXR format) with all posts, pages, comments, custom fields, categories, and tags.                                                                               This file can be used for loading to another WordPress Blog or conversion to any other blog platform.

  • The file obtained in step 2 is in WXR format. It needs to be converted to a format blogger can read. Hence go to http://wordpress2blogger.appspot.com/ and Load up your WXR file. You will get another file back in blogger format. Save it on your machines. 

 

  •  Now it is time to import this file to blogger. Go to blogger dashboard and click import, select the file you got from. To export your blog, simply click "Import Blog" from the Settings | Other tab in Blog tools 





  • Once import file is clicked, read all the options carefully. Do remember that all draft posts from WordPress will also be pulled. Hence it is advisable that you don’t check the box to publish right away. You can take your time to review and publish after the import is completed by going to Posts - Imported.



Know the ball is in your court to decide which blog to delete and which one to keep. If you want to keep both wordpress and blogger blog active then you have to sync them up.

Write us why you have migrated from WordPress to Blogger or ViceVersa.

Tuesday, February 5, 2013

Android Handset : Parental Control can be Easily Implemented

Android Phones have captivated the imagination of adults and children alike. With variety of available Android apps coupled with advanced features of Android Phones, Kids have been using the phones for most of their daily tasks. But with increase usage, some parents are worried about misuse. It is definitely difficult to track kids activity, if parental control apps are not installed. Hence choose among the various apps available to protect your kids and get rid of your nightmare.

Parental Control

Off late Android mobile devices are becoming talk of the town. Initially the looks of the Android Phones along with the various apps were not attractive for the younger generation. But with aggressive marketing strategies by Android vendors along with the support of Android community, kids are using Android phones extensively.

Some parents also gift Android Smartphone to their kids so that they can enjoy. Actually some surveys have found out that kids like to show off their cool Android Smartphone and at the same time have been using their phones for various tasks. But with increased freedom also comes responsibility. It is quite difficult for the kids to understand this and parents/adults need to step in to draw a line on the Android phone usage.

Since these concerns are well founded, Android makers have developed various apps to help parents implement the control. One of the popular parental control app is Mobile Spy. Installing this app is a simple process and once installed you can track all the activities that your kids do with Android phone. Some of the common things that are captured are incoming and outgoing calls, videos watched, chat messages, pictures shared, videos shared and so on. The list of tracked features is big. In addition the app also throws an alert when kids accessed a blocked application. Armed with so much data parents can also analyze and correct any incorrect actions if needed.

When installing apps, read some forums to see if the apps can be tampered. Android Community is very active and most of your concerns can be easily addressed. Monitoring Software remaining on the mobile is important so that you can track. There are also some apps that use GPS feature to track your kids location. But most of the GPS apps do not provide additional functionality. But you can combine apps functionality to suit your needs.

Other common parental control software’s are SmyleSafe, MobShield, Parental Control by VNG software. The list of software is growing and choose the one that best fits your requirement. Log on to your Android Play Store and implement these apps to get peace of mind. Be mindful that these controls are good for limiting problematic behaviors that can impact your kids. Talk to them if they have any concern. It is better to implement the control rather than worrying about your kids behaviors and well-being.

Android DreamMobile: 2013 Much Awaited launch -Google X Phone

Do you think Google X phone can beat Samsung Galaxy or Apple iPhone popularity? The most watched Android phone has already made the cyber world Crazy. Android smartphone leader Samsung, which partnered with Google to launch the popular Galaxy phone will have to wait and watch,  since Phone X can directly impact its smartphone business.

11Phone X

Google has dominated the Search Engine World. Competitors Yahoo or Bing are still a distant second and need lot of groundwork. On the other side Google is slowly playing a new game. First it promoted Android aggressively and gave jitters to Operating System Grandfather Mr. Microsoft. While Microsoft is yet to recover from this setback and it’s Windows Phone OS is yet to make a significant impact.
Google real competition in Android has been the Apple iOS. The Apple folks not only have a good OS but also with smart design and features are able to command a premium. Samsung Child, Galaxy phones powered by Google Android are tough iPhone/iPad competitors. Besides lot of other vendors have built their business models on Android, but Google is slowly started to take the front seat.
As a first step it acquired Motorola and most important lot of patents. This gave Google the much-needed boost to build its own Mobile hardware empire not fulfilled by Nexus line of phones. Now If rumors are true, the ambitious project 'Google Phone X' is going to be the most awaited turning point for android history that Google Nexus and Samsung Galaxy lovers can watch for. To aid Google crusade, analyst are questioning the ability of Apple Corporation to be as innovative as during Steve Era.
Though there have been no official confirmation about this Google-Motorola project, online news channel quickly caught the Motorola job posting for Phone X. Though the advertisement for recruitment was removed and re-posted without Phone X description, it has triggered a debate. It is widely believed that Google I/O 2013 in June will be the event to watch. Various agencies (competitors/partners) are waiting for Google to announce phone X.
With the skills possessed by Motorola team and the core competency of Google, Phone X is definitely the biggest Android release to watch for in 2013. Personally I do not have much hopes from the phone since expectation can dampen. But i would love to own it since it is rumored to have bendable screen, advanced camera and other top line features that probably can give cut-throat competition to other Smartphone’s in the market. It is also possible that it might revolutionize the next generation of products in mobile World. Patience pays and Phone X hopefully carves itself a rich niche in Android world.

Wednesday, March 7, 2012

How To Increase Exposure To Your Business with Youtube Marketing

As business becomes more competitive, it is imperative to expect change and explore new business opportunities using social media tools such as Youtube Marketing. But growth will be muted if social media is not used effectively as a marketing tool. Social media landscapes have evolved in 2011 creating new opportunities, strategies for brands etc. Though Facebook and Twitter are leading the buzz in social media, Youtube marketing is the most valuable video marketing tool.

With about 1 in 3 humans on the net globally (490 million) users on you tube, you tube offers a platform for business to connect with customers (existing and future), display expertise and market products. Youtube marketing will not only help to increase sales, but also build business brand and loyal customer base.








As a business which is yet to explore the benefits of social media, the first question is the budget that needs to be set aside for marketing on new platform.  But one big advantage of You tube is that it is a free service. If you are thinking free service as trial or demo version, then it is incorrect. You tube is free service which is as effective as any other paid marketing tools. As you learn more about this tool, your business will have fewer reasons to complain about Youtube marketing but more reason to applause its benefits.

Once you finalize that Youtube marketing will be the next milestone for your business to work on, it is important to understand how to derive the maximum benefits.  Everyday 48 hours of video are uploaded every minute, resulting in nearly 8 years of content uploaded every day on Youtube. With so many videos, in order to get maximum exposure it is important that business get a dedicated channel for themselves on Youtube. A Youtube channel provides an innovative medium ensuring follower get updates on new posted contents.

When you are new, you will find lot of so called you tube experts who offer advises on how to effectively use you tube.  But before getting any external advises, the core business team should do some little research on Youtube marketing. Youtube has created a tool (https://ads.youtube.com/keyword_tool) to help in researching product or services people are looking for.  By using this tool you can find what is popular and accordingly customize your videos so that people will hit them.

Marketing teams effort on creating impressive videos are of not much use, if users do not see them. Hence tag your Youtube marketing videos with appropriate keywords so that they can be easily searched and business can effectively market the product or service offered.  Also the keywords can be used when adding video on YouTube as a video title.  The title of video helps search engines know what your video is all about and index your video accordingly.

Once the videos are searched, it is important that viewers know what they should expect from the Youtube marketing video before they click the play button. Hence descriptions of the videos updated on you tube are important. Good Descriptions are an advertisement to attract more hits and should be free of any grammatical errors. The first 60 characters of description should include important text, including your website address. After 60 characters of the description, you tube cuts the rest of the description and adds an ellipsis.

Once people watch the Youtube marketing videos, it is important that they know what next. Hence the message should be clear in videos on what next. For instance the number of people on your channel and another readers channel might be different. So if the person likes your video he can embed this video, providing exposure to video outside your network. You tube also provides features such as comment on video, rate video etc that helps in promoting the business.

Videos are composed of several keywords. Some keywords are explicit i.e. given as tags, while others are implicit i.e. viewers mind.  Hence Youtube Marketing Videos highlighting ‘how to’ helps the viewers imagination on business product or service.   But remember that videos should have appropriate content. You tube videos can be marked in appropriate if some products video violate terms.

Finally videos on Youtube cannot be use as an alternative to other marketing mediums. Rather Youtube marketing should be used as an input to strategy of overall marketing. With millions of you tube users auto sharing the video on social networks (Facebook, Twitter, Google + etc), Youtube marketing is a powerful tool to provide maximum exposure on Social Media.