Online Advertisers - Are you benefiting from Re-marketing ?

If you are a user : Have you ever wondered why some of your past searches from a different website haunt you or pass you to the same original link.

If you are an advertiser or online shop owner : Have you ever thought how you can make use of the logs of countless visitors who do not purchase from your website?

Well the answer lies in concept of Remarketing using exclusively by many browse engines today

Remarketing can help advertisers reconnect with potential customers when they conduct searches on the relevant Network. Remarketing in "Search engines" allows potential advertisers to target visitors who have previously visited an advertiser’s site or modify their advertisements setting for these visitors when they are searching on the partner/relevant Networks. Additionally, advertisers can customise their advertisements and broaden their set of relevant keywords for such audience

Some of the key benefits offered by Remarketing include:

• Better target and segmentation of users: Advertisers can potentially reach better highly qualified end users who have high probability of  interest in products being sold, due to their recent activity – like visiting your site, abandoning a shopping cart,  or an action that is important to your business growth 
• Better ROI: Improve your campaign performance with page position, CTR and variety of user metrics by customizing your bids, ads and keywords to users who have visited your site
• Track latest trends: The information of users who cannot find a relevant product on the website, can help advertisers learn from the searches of end users. Using this learning, they can update the inventory to get most of the newer keywords getting into the system

Have you ever used Remarketing? Would like to know your experience?

Why Online advertising is beating the shit out of offline advertising?

Have you ever tried to market your product or see an advertisement of product marketing?

If yes, then have you wondered if in future you will still get advertisements in your paper. Well given where the advancements in digitization it is definitely a no. Also traditional advertising (offline channels) are loosing the battle to online advertising.

Image Credit : http://www.vidascomedia.com/

While the winners in advertising has been decided, have you ever wondered why the number of advertisements in traditional form is going down? Well the reasons are plenty. Here are some of the main reasons why online advertising is winning the battle

• Return on investment is much  better : Low cost and higher returns
• Easy to measure the results and consumption : Measuring the effectiveness of advertisements and improvisation of the advertisements rapidly is possible
• Wide variety of options for displaying the advertisements either through images,  video, audio, links  and many more
• Easy to choose the right audience through use of different targeting  methods such as geography, demographic, gender etc.
• It is easy to deploy Online advertisements after they are designed whenever/wherever

Have you ever user any form of advertising? What is your experience?