As business becomes more competitive, it is imperative to expect change and explore new business opportunities using social media tools such as Youtube Marketing. But growth will be muted if social media is not used effectively as a marketing tool. Social media landscapes have evolved in 2011 creating new opportunities, strategies for brands etc. Though Facebook and Twitter are leading the buzz in social media, Youtube marketing is the most valuable video marketing tool.
With about 1 in 3 humans on the net globally (490 million) users on you tube, you tube offers a platform for business to connect with customers (existing and future), display expertise and market products. Youtube marketing will not only help to increase sales, but also build business brand and loyal customer base.
As a business which is yet to explore the benefits of social media, the first question is the budget that needs to be set aside for marketing on new platform. But one big advantage of You tube is that it is a free service. If you are thinking free service as trial or demo version, then it is incorrect. You tube is free service which is as effective as any other paid marketing tools. As you learn more about this tool, your business will have fewer reasons to complain about Youtube marketing but more reason to applause its benefits.
Once you finalize that Youtube marketing will be the next milestone for your business to work on, it is important to understand how to derive the maximum benefits. Everyday 48 hours of video are uploaded every minute, resulting in nearly 8 years of content uploaded every day on Youtube. With so many videos, in order to get maximum exposure it is important that business get a dedicated channel for themselves on Youtube. A Youtube channel provides an innovative medium ensuring follower get updates on new posted contents.
When you are new, you will find lot of so called you tube experts who offer advises on how to effectively use you tube. But before getting any external advises, the core business team should do some little research on Youtube marketing. Youtube has created a tool (https://ads.youtube.com/keyword_tool) to help in researching product or services people are looking for. By using this tool you can find what is popular and accordingly customize your videos so that people will hit them.
Marketing teams effort on creating impressive videos are of not much use, if users do not see them. Hence tag your Youtube marketing videos with appropriate keywords so that they can be easily searched and business can effectively market the product or service offered. Also the keywords can be used when adding video on YouTube as a video title. The title of video helps search engines know what your video is all about and index your video accordingly.
Once the videos are searched, it is important that viewers know what they should expect from the Youtube marketing video before they click the play button. Hence descriptions of the videos updated on you tube are important. Good Descriptions are an advertisement to attract more hits and should be free of any grammatical errors. The first 60 characters of description should include important text, including your website address. After 60 characters of the description, you tube cuts the rest of the description and adds an ellipsis.
Once people watch the Youtube marketing videos, it is important that they know what next. Hence the message should be clear in videos on what next. For instance the number of people on your channel and another readers channel might be different. So if the person likes your video he can embed this video, providing exposure to video outside your network. You tube also provides features such as comment on video, rate video etc that helps in promoting the business.
Videos are composed of several keywords. Some keywords are explicit i.e. given as tags, while others are implicit i.e. viewers mind. Hence Youtube Marketing Videos highlighting ‘how to’ helps the viewers imagination on business product or service. But remember that videos should have appropriate content. You tube videos can be marked in appropriate if some products video violate terms.
Finally videos on Youtube cannot be use as an alternative to other marketing mediums. Rather Youtube marketing should be used as an input to strategy of overall marketing. With millions of you tube users auto sharing the video on social networks (Facebook, Twitter, Google + etc), Youtube marketing is a powerful tool to provide maximum exposure on Social Media.
With about 1 in 3 humans on the net globally (490 million) users on you tube, you tube offers a platform for business to connect with customers (existing and future), display expertise and market products. Youtube marketing will not only help to increase sales, but also build business brand and loyal customer base.
As a business which is yet to explore the benefits of social media, the first question is the budget that needs to be set aside for marketing on new platform. But one big advantage of You tube is that it is a free service. If you are thinking free service as trial or demo version, then it is incorrect. You tube is free service which is as effective as any other paid marketing tools. As you learn more about this tool, your business will have fewer reasons to complain about Youtube marketing but more reason to applause its benefits.
Once you finalize that Youtube marketing will be the next milestone for your business to work on, it is important to understand how to derive the maximum benefits. Everyday 48 hours of video are uploaded every minute, resulting in nearly 8 years of content uploaded every day on Youtube. With so many videos, in order to get maximum exposure it is important that business get a dedicated channel for themselves on Youtube. A Youtube channel provides an innovative medium ensuring follower get updates on new posted contents.
When you are new, you will find lot of so called you tube experts who offer advises on how to effectively use you tube. But before getting any external advises, the core business team should do some little research on Youtube marketing. Youtube has created a tool (https://ads.youtube.com/keyword_tool) to help in researching product or services people are looking for. By using this tool you can find what is popular and accordingly customize your videos so that people will hit them.
Marketing teams effort on creating impressive videos are of not much use, if users do not see them. Hence tag your Youtube marketing videos with appropriate keywords so that they can be easily searched and business can effectively market the product or service offered. Also the keywords can be used when adding video on YouTube as a video title. The title of video helps search engines know what your video is all about and index your video accordingly.
Once the videos are searched, it is important that viewers know what they should expect from the Youtube marketing video before they click the play button. Hence descriptions of the videos updated on you tube are important. Good Descriptions are an advertisement to attract more hits and should be free of any grammatical errors. The first 60 characters of description should include important text, including your website address. After 60 characters of the description, you tube cuts the rest of the description and adds an ellipsis.
Once people watch the Youtube marketing videos, it is important that they know what next. Hence the message should be clear in videos on what next. For instance the number of people on your channel and another readers channel might be different. So if the person likes your video he can embed this video, providing exposure to video outside your network. You tube also provides features such as comment on video, rate video etc that helps in promoting the business.
Videos are composed of several keywords. Some keywords are explicit i.e. given as tags, while others are implicit i.e. viewers mind. Hence Youtube Marketing Videos highlighting ‘how to’ helps the viewers imagination on business product or service. But remember that videos should have appropriate content. You tube videos can be marked in appropriate if some products video violate terms.
Finally videos on Youtube cannot be use as an alternative to other marketing mediums. Rather Youtube marketing should be used as an input to strategy of overall marketing. With millions of you tube users auto sharing the video on social networks (Facebook, Twitter, Google + etc), Youtube marketing is a powerful tool to provide maximum exposure on Social Media.
