Have you ever tried to market your product or see an advertisement of product marketing?
If yes, then have you wondered if in future you will still get advertisements in your paper. Well given where the advancements in digitization it is definitely a no. Also traditional advertising (offline channels) are loosing the battle to online advertising.
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| Image Credit : http://www.vidascomedia.com/ |
While the winners in advertising has been decided, have you ever wondered why the number of advertisements in traditional form is going down? Well the reasons are plenty. Here are some of the main reasons why online advertising is winning the battle
- Return on investment is much better : Low cost and higher returns
- Easy to measure the results and consumption : Measuring the effectiveness of advertisements and improvisation of the advertisements rapidly is possible
- Wide variety of options for displaying the advertisements either through images, video, audio, links and many more
- Easy to choose the right audience through use of different targeting methods such as geography, demographic, gender etc.
- It is easy to deploy Online advertisements after they are designed whenever/wherever
Have you ever user any form of advertising? What is your experience?
