Wednesday, June 7, 2017

Updated Google Image Search Options

During a normal google search about ICC cricket results,   I was surprised to see the new image search filter results appearing on the google




Here is how you can see the fun
- go to google.com
- click on word you wish to search
- once the results appear, click on images option that appears below the search bar (by default you are in 'all options)
  
- Once in images tab, you can see the colourful tags against which you can filter your results
- I guess each color represent categories. You can scroll down upto two levels
- For cricket I got this different colors

level 1 : {insect, grasshopper, spider , giant weta}, {sport, tennis, baseball, football}, {English, hindi, bangla} etc..



I clicked on English which is third group. below results appears

level 2 :{ancient}, {playing},{village,county,Glamorgan,village green,england},{sarah taylor, Danielle},


Only when you select an item from group 3 such as village/county, you search limit will be exhausted

However if you select a search term from other groups, you still have an option to dig further


Enjoy this colourful searching and filtering.

Note : this colourful tab is not appearing in IE browser. I saw it only in chrome browser.
 
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Wednesday, March 29, 2017

Ensure that google can crawl your blog - submit sitemap

  • For any website there is no doubt about the fact that “content is least important”. But the best content will not get the blog/site necessary visibility, if your site/blog isn’t optimize and and basics are not followed before diving into complex challenges/elements of search.  

  • Making sure that popular search engines like Google can crawl your site/blog is essential to getting indexed. Without having your blog/site indexed, the site/blog will not rank, no matter what you do. here are the steps do create a site map and ensure that google can crawl your blog/site

  • Below steps need to be followed to submit your sitemap:


  • 1.Go to 'Google Search Console home page'

  • 2.Enter website name and click on add property



    1. 3.Now complete the verification by adding HTML tag

    1.     BLOGGER

    1.             Add the tag below <head> tag

    1.     WORDPRESS.ORG

    1.        go to ADMIN PANEL -> SEO -> Dashboard  -> Webmaster tools
    2.             and add the code
    3.  Come back to the console website and click on Verify. Next steps should be followed after successful verification

    1. 4.Now you navigate on the website. Click Crawl-Click Sitemaps.


    1. 5.Now Click on ADD/TEST SITEMAP.


    2. 6.Now Type sitemap.xml and Click Submit Sitemap.


    2. 7.Drop by the google webmaster tool after 24 hours. You will be able to see the sitemaps content

Was this helpful? If you have any interesting learning , do share with other readers



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Wednesday, February 1, 2017

Why Use Advertiser Extensions?


Many hours are spent on internet everyday across different types of devices (PC, Mobile, Tablet). Hence it is important for all business to have a good search strategy.

Location extensions help drive more in-store traffic and guide customers straight to your advertiser’s doorstep. They will see the address, phone number and a link to directions.

When advertisers enable Location Extensions, it helps in

  • showing the address of their business location that is closest to the customer 
  • showing the business details of the business.  

When there is a location-specific offering, location extensions drives more traffic for business. So it helps
  • To make ads more actionable – make it easy to click for directions 
  • To increase leads
  • To improve overall CTR
  • To allow better tracking

Sitelink Extensions are additional text+URL pairs that provide links to an advertiser’s website and can be associated with a text ad campaign of the advertiser. These links provide better access points into the business website, thus helping to drive searchers to exactly the accurate information they are trying to find. This can increase CTR.

This allow advertisers to include multiple deep links within their ads, taking searchers directly to the information they are looking for

Sitelink extensions are all about determining searcher intentions
  • For advertisers with multiple product groups
    • Advertisers that have various departments within their account structure can send advertisers to the correct section of their site
  • For brand keywords
    • Site link extensions are especially good for brand keywords when the searcher’s intention is not clear
    • For example, a bank could have such sitelinks as – mortgages, loans, insurance or bank accounts
  • To improve overall CTR
    • Providing sitelinks gives the searcher more of a reason to click on your ad as it provides extra space for advertisers to call out the products or services it provides
  • To improve overall conversions
    • Site links can bring searchers closer to the product or service they are interested in 
    • The closer you can drop a searcher to their desired content, the more likely they are to buy and not click back
  • Better reporting on searcher behaviours
    • Allows advertisers to get a better idea of what specific areas searchers are looking for when they search on their brand and generic keywords
    • We can see user intention. For example if a searcher searches on a bank’s brand name and then chooses loans, we know what their intention was when searching originally
    • We can then use this information to target these areas in ad copy or keywords
    • You can pull reports to see what sitelinks are getting clicked
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Wednesday, January 18, 2017

Online Advertisers - Are you benefiting from Re-marketing ?

If you are a user : Have you ever wondered why some of your past searches from a different website haunt you or pass you to the same original link.

If you are an advertiser or online shop owner : Have you ever thought how you can make use of the logs of countless visitors who do not purchase from your website?

Well the answer lies in concept of Remarketing using exclusively by many browse engines today

Remarketing can help advertisers reconnect with potential customers when they conduct searches on the relevant Network. Remarketing in "Search engines" allows potential advertisers to target visitors who have previously visited an advertiser’s site or modify their advertisements setting for these visitors when they are searching on the partner/relevant Networks. Additionally, advertisers can customise their advertisements and broaden their set of relevant keywords for such audience



Some of the key benefits offered by Remarketing include:


  • Better target and segmentation of users: Advertisers can potentially reach better highly qualified end users who have high probability of  interest in products being sold, due to their recent activity – like visiting your site, abandoning a shopping cart,  or an action that is important to your business growth 
  • Better ROI: Improve your campaign performance with page position, CTR and variety of user metrics by customizing your bids, ads and keywords to users who have visited your site
  • Track latest trends: The information of users who cannot find a relevant product on the website, can help advertisers learn from the searches of end users. Using this learning, they can update the inventory to get most of the newer keywords getting into the system

Have you ever used Remarketing? Would like to know your experience?
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