Online Advertisers - Are you benefiting from Re-marketing ?

If you are a user : Have you ever wondered why some of your past searches from a different website haunt you or pass you to the same original link.

If you are an advertiser or online shop owner : Have you ever thought how you can make use of the logs of countless visitors who do not purchase from your website?

Well the answer lies in concept of Remarketing using exclusively by many browse engines today

Remarketing can help advertisers reconnect with potential customers when they conduct searches on the relevant Network. Remarketing in "Search engines" allows potential advertisers to target visitors who have previously visited an advertiser’s site or modify their advertisements setting for these visitors when they are searching on the partner/relevant Networks. Additionally, advertisers can customise their advertisements and broaden their set of relevant keywords for such audience

Some of the key benefits offered by Remarketing include:

• Better target and segmentation of users: Advertisers can potentially reach better highly qualified end users who have high probability of  interest in products being sold, due to their recent activity – like visiting your site, abandoning a shopping cart,  or an action that is important to your business growth 
• Better ROI: Improve your campaign performance with page position, CTR and variety of user metrics by customizing your bids, ads and keywords to users who have visited your site
• Track latest trends: The information of users who cannot find a relevant product on the website, can help advertisers learn from the searches of end users. Using this learning, they can update the inventory to get most of the newer keywords getting into the system

Have you ever used Remarketing? Would like to know your experience?

Different Types of Online Advertising?

In the online advertising world, we get exposed to different types of advertisements. But as an advertiser it is important to understand the different types of options for advertising.

Below are the different types of advertising in online world :

DISPLAY ADVERTISING

Visually appealing advertisements. Useful for product branding

SEARCH ADVERTISING

Advertisements are displayed based on the keyed search terms by the user

CONTEXT ADVERTISING

Advertisements are displayed based on the textual content displayed on a web page. These advertisements are served by automated systems based on the content displayed on web page and settings done by admin.

Have you experienced any other forms of online advertising? Would like to know more from you?

Why Online advertising is beating the shit out of offline advertising?

Have you ever tried to market your product or see an advertisement of product marketing?

If yes, then have you wondered if in future you will still get advertisements in your paper. Well given where the advancements in digitization it is definitely a no. Also traditional advertising (offline channels) are loosing the battle to online advertising.

Image Credit : http://www.vidascomedia.com/

While the winners in advertising has been decided, have you ever wondered why the number of advertisements in traditional form is going down? Well the reasons are plenty. Here are some of the main reasons why online advertising is winning the battle

• Return on investment is much  better : Low cost and higher returns
• Easy to measure the results and consumption : Measuring the effectiveness of advertisements and improvisation of the advertisements rapidly is possible
• Wide variety of options for displaying the advertisements either through images,  video, audio, links  and many more
• Easy to choose the right audience through use of different targeting  methods such as geography, demographic, gender etc.
• It is easy to deploy Online advertisements after they are designed whenever/wherever

Have you ever user any form of advertising? What is your experience?

How To Increase Exposure To Your Business with Youtube Marketing

As business becomes more competitive, it is imperative to expect change and explore new business opportunities using social media tools such as Youtube Marketing. But growth will be muted if social media is not used effectively as a marketing tool. Social media landscapes have evolved in 2011 creating new opportunities, strategies for brands etc. Though Facebook and Twitter are leading the buzz in social media, Youtube marketing is the most valuable video marketing tool.

With about 1 in 3 humans on the net globally (490 million) users on you tube, you tube offers a platform for business to connect with customers (existing and future), display expertise and market products. Youtube marketing will not only help to increase sales, but also build business brand and loyal customer base.




As a business which is yet to explore the benefits of social media, the first question is the budget that needs to be set aside for marketing on new platform.  But one big advantage of You tube is that it is a free service. If you are thinking free service as trial or demo version, then it is incorrect. You tube is free service which is as effective as any other paid marketing tools. As you learn more about this tool, your business will have fewer reasons to complain about Youtube marketing but more reason to applause its benefits.

Once you finalize that Youtube marketing will be the next milestone for your business to work on, it is important to understand how to derive the maximum benefits.  Everyday 48 hours of video are uploaded every minute, resulting in nearly 8 years of content uploaded every day on Youtube. With so many videos, in order to get maximum exposure it is important that business get a dedicated channel for themselves on Youtube. A Youtube channel provides an innovative medium ensuring follower get updates on new posted contents.

When you are new, you will find lot of so called you tube experts who offer advises on how to effectively use you tube.  But before getting any external advises, the core business team should do some little research on Youtube marketing. Youtube has created a tool (https://ads.youtube.com/keyword_tool) to help in researching product or services people are looking for.  By using this tool you can find what is popular and accordingly customize your videos so that people will hit them.

Marketing teams effort on creating impressive videos are of not much use, if users do not see them. Hence tag your Youtube marketing videos with appropriate keywords so that they can be easily searched and business can effectively market the product or service offered.  Also the keywords can be used when adding video on YouTube as a video title.  The title of video helps search engines know what your video is all about and index your video accordingly.

Once the videos are searched, it is important that viewers know what they should expect from the Youtube marketing video before they click the play button. Hence descriptions of the videos updated on you tube are important. Good Descriptions are an advertisement to attract more hits and should be free of any grammatical errors. The first 60 characters of description should include important text, including your website address. After 60 characters of the description, you tube cuts the rest of the description and adds an ellipsis.

Once people watch the Youtube marketing videos, it is important that they know what next. Hence the message should be clear in videos on what next. For instance the number of people on your channel and another readers channel might be different. So if the person likes your video he can embed this video, providing exposure to video outside your network. You tube also provides features such as comment on video, rate video etc that helps in promoting the business.

Videos are composed of several keywords. Some keywords are explicit i.e. given as tags, while others are implicit i.e. viewers mind.  Hence Youtube Marketing Videos highlighting ‘how to’ helps the viewers imagination on business product or service.   But remember that videos should have appropriate content. You tube videos can be marked in appropriate if some products video violate terms.

Finally videos on Youtube cannot be use as an alternative to other marketing mediums. Rather Youtube marketing should be used as an input to strategy of overall marketing. With millions of you tube users auto sharing the video on social networks (Facebook, Twitter, Google + etc), Youtube marketing is a powerful tool to provide maximum exposure on Social Media.