Why Use Advertiser Extensions?

Many hours are spent on internet everyday across different types of devices (PC, Mobile, Tablet). Hence it is important for all business to have a good search strategy.

Location extensions help drive more in-store traffic and guide customers straight to your advertiser’s doorstep. They will see the address, phone number and a link to directions.

When advertisers enable Location Extensions, it helps in

• showing the address of their business location that is closest to the customer 
• showing the business details of the business.  

When there is a location-specific offering, location extensions drives more traffic for business. So it helps

• To make ads more actionable – make it easy to click for directions 
• To increase leads
• To improve overall CTR
• To allow better tracking

Sitelink Extensions are additional text+URL pairs that provide links to an advertiser’s website and can be associated with a text ad campaign of the advertiser. These links provide better access points into the business website, thus helping to drive searchers to exactly the accurate information they are trying to find. This can increase CTR.

This allow advertisers to include multiple deep links within their ads, taking searchers directly to the information they are looking for

Sitelink extensions are all about determining searcher intentions

• For advertisers with multiple product groups
• Advertisers that have various departments within their account structure can send advertisers to the correct section of their site
• For brand keywords
• Site link extensions are especially good for brand keywords when the searcher’s intention is not clear
• For example, a bank could have such sitelinks as – mortgages, loans, insurance or bank accounts
• To improve overall CTR
• Providing sitelinks gives the searcher more of a reason to click on your ad as it provides extra space for advertisers to call out the products or services it provides
• To improve overall conversions
• Site links can bring searchers closer to the product or service they are interested in 
• The closer you can drop a searcher to their desired content, the more likely they are to buy and not click back
• Better reporting on searcher behaviours
• Allows advertisers to get a better idea of what specific areas searchers are looking for when they search on their brand and generic keywords
• We can see user intention. For example if a searcher searches on a bank’s brand name and then chooses loans, we know what their intention was when searching originally
• We can then use this information to target these areas in ad copy or keywords
• You can pull reports to see what sitelinks are getting clicked

Online Advertisers - Are you benefiting from Re-marketing ?

If you are a user : Have you ever wondered why some of your past searches from a different website haunt you or pass you to the same original link.

If you are an advertiser or online shop owner : Have you ever thought how you can make use of the logs of countless visitors who do not purchase from your website?

Well the answer lies in concept of Remarketing using exclusively by many browse engines today

Remarketing can help advertisers reconnect with potential customers when they conduct searches on the relevant Network. Remarketing in "Search engines" allows potential advertisers to target visitors who have previously visited an advertiser’s site or modify their advertisements setting for these visitors when they are searching on the partner/relevant Networks. Additionally, advertisers can customise their advertisements and broaden their set of relevant keywords for such audience

Some of the key benefits offered by Remarketing include:

• Better target and segmentation of users: Advertisers can potentially reach better highly qualified end users who have high probability of  interest in products being sold, due to their recent activity – like visiting your site, abandoning a shopping cart,  or an action that is important to your business growth 
• Better ROI: Improve your campaign performance with page position, CTR and variety of user metrics by customizing your bids, ads and keywords to users who have visited your site
• Track latest trends: The information of users who cannot find a relevant product on the website, can help advertisers learn from the searches of end users. Using this learning, they can update the inventory to get most of the newer keywords getting into the system

Have you ever used Remarketing? Would like to know your experience?

Know More About : BHIM ,Bharat Interface for Money, App?

Here are quick points to know about BHIM (Bharat Interface for Money) app launched today by Honorable Prime Minster of India:

• The app allows you to easily transfer money or make a payment from your bank account using only your phone number (SECURE SIMPLE SUPERFAST). 

ex : Just open the BHIM app , choose “send money”, and type in the amount and the receivers phone number to make the payment. The money will be debited from your account, and credited to the receiver's bank account which are linked by you and the receiver in the BHIM app.

• BHIM app is now available on Android ( download now ). Hoping Other OS versions will be launched soon.
• The app also allows you to scan a QR code. The sender can generate his QR code through the BHIM app. To pay , tap the Scan and Pay button in the app, and then scan the QR code.

• BHIM app can be accessed even without a smartphone. Just dial *99# from any phone and you can then choose options by dialing different numbers. More details on *99# product can be found here
• Anyone can use the BHIM app and receive money from a smartphone. If the user has linked a bank account and their Aadhaar ID, then use Aadhaar Pay
• You need to be aware of the following limits about BHIM :  Rs. 10,000 /transaction  and Rs. 20,000 /day.
• All major Indian banks are already connected through UPI and can be accessed through BHIM app. I enabled UPI connections on my ICICI bank account and was able to access it through BHIM for the first time

• Other indian banks like SBI, ICICI, ,HDFC connected through UPI can be accessed. Also if a bank is not connected to UPI than you can receive/send money through BHIM using IFSC code
• In mobile wallet app like Paytm you need to load money before you use it. But with BHIM app, you can directly connect your phone to your bank account and use it like a debit card anywhere as long you have sufficient balance in your account. No middleman or third party involved or no hassles of loading money before using it

If you have any further queries on BHIM app, then there is a good FAQ document that can be accessed through  https://upi.npci.org.in/static/faq/en_US/

Some of other screens that you will encounter during registration on the BHIM app are below