If you are a user : Have you ever wondered why some of your past searches from a different website haunt you or pass you to the same original link.
If you are an advertiser or online shop owner : Have you ever thought how you can make use of the logs of countless visitors who do not purchase from your website?
Well the answer lies in concept of Remarketing using exclusively by many browse engines today
Remarketing can help advertisers reconnect with potential customers when they conduct searches on the relevant Network. Remarketing in "Search engines" allows potential advertisers to target visitors who have previously visited an advertiser’s site or modify their advertisements setting for these visitors when they are searching on the partner/relevant Networks. Additionally, advertisers can customise their advertisements and broaden their set of relevant keywords for such audience
Some of the key benefits offered by Remarketing include:
If you are an advertiser or online shop owner : Have you ever thought how you can make use of the logs of countless visitors who do not purchase from your website?
Well the answer lies in concept of Remarketing using exclusively by many browse engines today
Remarketing can help advertisers reconnect with potential customers when they conduct searches on the relevant Network. Remarketing in "Search engines" allows potential advertisers to target visitors who have previously visited an advertiser’s site or modify their advertisements setting for these visitors when they are searching on the partner/relevant Networks. Additionally, advertisers can customise their advertisements and broaden their set of relevant keywords for such audience
Some of the key benefits offered by Remarketing include:
- Better target and segmentation of users: Advertisers can potentially reach better highly qualified end users who have high probability of interest in products being sold, due to their recent activity – like visiting your site, abandoning a shopping cart, or an action that is important to your business growth
- Better ROI: Improve your campaign performance with page position, CTR and variety of user metrics by customizing your bids, ads and keywords to users who have visited your site
- Track latest trends: The information of users who cannot find a relevant product on the website, can help advertisers learn from the searches of end users. Using this learning, they can update the inventory to get most of the newer keywords getting into the system
Have you ever used Remarketing? Would like to know your experience?
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